Proof of Concept (Driving Forces)
Among the User Traction, we can also see these core value propositions being popular in other examples.
Charities wanting a SaaS solution
"Charities are looking for innovation, but there are no SaaS businesses that match their needs on the market"
The Charity Industry has very limited options for businesses and tools to help them in running operations or doing the tasks that they are generally not experts in. A lot of charities have to run every task themselves across website creation, social media, fundraising, attracting volunteers, writing reports and more. All aspects which have nothing to do with the actual work they do to make an impact in the world.
Out of a few examples trying to help Brevio is a basic option. They are a permissioned platform for grant makers & finders. 2k+ grants have been made on the platform, with both grant makers and charities looking for grants having to pay a subscription. It is very basic, and is exclusive, but it shows a real-world example of demand for such services.
Donors wanting Transparency
"Donors reported that they would give up to 50% more if they could see the impact of their donation"
If you take a little bit of time to talk to friends, family and strangers you will quickly find what we have found. People struggle to trust charities as they don't know where the money goes, or the impact it truly has.
We ran a survey where 74% of respondents claimed they would be interested in "following a project's progress". This is similar to many other surveys, including one that found 53% said the most important part for them is "Knowing my funds will be used in a way that will do the most good".
A good example of seeing this transparency causing them to donate more, is Mr Beast who raised $30m in 3 months for #TeamSeas. Another great example is Mossy Earth. Who has raised millions in proving the impact of donations (via YT videos, and reports) for re-wilding efforts around the world.
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