Background for the Charity Industry
Last updated
Last updated
The Charity industry is big. An estimated $800bn is donated annually! These figures go much larger when you add initiatives such as the "", with people such as Warren Buffet, Bill Gates, Elon Musk and others signed on, it is estimated about $600bn could flow through this programme.
Furthermore, the Gates Foundation recently approved a alone & is indicating an increase in following years.
The Online Market in donations has become the largest segment for NGOs. , with an expected 7.4% CAGR for 2020-2025. Gaining an estimated $120bn in sales by 2025.
The top 10 organisations globally occupy just , with the Gates Foundation representing the highest at only 1.31%. This industry is rife with competition & has many players involved. Certain countries have more dominant markets, such as the UK with top charities making up closer to 40%. However, with an estimated 11 million Non-Profits & Charities worldwide. Even if you assume 60% are either scams, for tax reasons or dormant, that still leaves a Total Addressable Market (TAM) size of 4.4m. We shall go into more detail in .