Go To Market

Leveraging Multiple angles to unlock Marketplace Flywheel Effects

Consumer Acquisition: Marketing & Sales:

We have 4 funnels for Customer Acquisition:

1. B2B: Direct Outreach to Charities,

2. B2C: Mass Market Donor Outreach,

3. B2B2B: Partner with Foundations to onboard their charities supported,

4. B2B2C: Charities can invite their donors to the platform

Let's go into more detail on each:

1. B2B:

   1. Network: We have a strong network of high impact charities we have worked with and know throughout the years. We are starting here. We are also leveraging our Advisors networks seen on the Team Page.

   2. Events: We have met hundreds of charities in conferences and events. They are great to talk to there as they are more engaged than any sector I have seen with looking for new opportunities.

   3. Sales: Traditional B2B Sales. With Lists, Marketing, demo calls and more. Paul Terry in the Team page is incredibly helpful for this.

2. B2C:

   1. Socials: We are building up a following across: X, Linkedin, Instagram and TikTok. And leveraging in-Platform tools such as One-Click Impact sharing to create viral effects.

   2. Partnerships: We are in talks with a number of companies and brands to create partnerships that lead to more brand awareness and donor signups.

   3. Media: We are leveraging current networks and cultivating new relationships with top media agencies to spread this very popular vision/messaging. (Currently in early conversations with Bloomberg, FT and more)

3. B2B2B:

   1. Network: We are currently in early conversations with a number of large and small Foundations that give to hundreds if not thousands of charities. (Some of them being CAF, Accenture Foundation, Perpetual Guardian Foundation, NMF & more)

   2. Reverse Effect: By signing up charities that a specific foundation gives to, we can more easily sign the foundation to also join the platform.

   3. Private Events: As we progress we will be settin up private dinners and events where the top foundation leaders with have exclusive invites to talk about "the new age of Giving".

4. B2B2C:

   1. Our CRM Lite Tool: Part of the Charities SaaS tools they have available to them includes a custom tool that can take their donor data base, sort them to projects funded or generic and then invite each one to the platform for a personal dashboard. (Interest from some charities incl. the Royal Wildlife Trust [Early conversations])

   2. Corporate: By Partnering with Corporate Social Responsibility schemes we will organically be signing up all the people in those companies as donors.

   3. Partnerships: By providing part of our tech as a licensing package to other industries or platforms we will increase brand awareness and organically grow our donor signups. For example: if JustGiving used our tech to better connect the donors with the charity and where their money goes, their donor base would see Philanthrify and potentially have a one click sign up process from Just Giving.

A Marketplace platform is difficult to start, as you need to kickstart both the Supply and Demand sides. But once it gets going, the Flywheel effect starts, and that is where this platform and company could become one of the most recognisable names in the world.

Note: It is important to mention any names mentioned do not guarantee successfully closed deals. Business partnerships and conversations are very volatile in their success rate. Most companies will not mention names because of this. But we feel it is important to share what we are doing and where business success can come from, even if some deals end up falling through (potentially making us look bad). Transparency is something we will strive for in our products and Business Practices (to an extent of course; NDAs and other scenarios must be respected).